Dreams: Gilliam's 2002 Nike ad
Edited by Phil Stubbs
During Spring 2002, new advertisements
from Nike were broadcast featuring many of the world's best footballers. The
short films - made to tie in with the 2002 World Cup in Korea/Japan - were directed
by Terry Gilliam. Two
advertisements were filmed - "The Secret Tournament" and "The
Rematch". This webpage
contains stills and behind-the-scenes pictures from the adverts.
"The Secret Tournament" was filmed in December 2001. Gilliam worked
with Nicola Pecorini as Director of Photography and set designer Stefano Maria
Ortolani. The advert, shot at Rome's Filmhouse Studios, is set in the belly
of a cargo liner. Within the cargo liner is a massive cage with turf. Where
eight teams of three players play a tournament under the watchful eye of Eric
Cantona.
"The Rematch" was filmed on January 28 and 29. Fraser Taggart was
Director of Photography for this second shooting session.
Both advertisements, in a variety of formats, are now available to download
at http://www.nikefootball.com
The Secret Tournament
Click on the following
images to view larger stills from the first advert.
Behind-the-Scenes
at The Secret Tournament
Click on the following images to view larger behind-the-scenes pictures.
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Gilliam
behind a camera
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Terry
Gilliam inside a cage
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Gilliam
exits cage
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Nicola
Pecorini lying on the turf
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Nicola
Pecorini (centre) laughing
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Pecorini
(again)
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The Secret Tournament
- Nike's Press Release
Here's the premise of Secret Tournament: Hidden from the world, 24 elite
players hold a secret tournament, with eight teams, and only one rule… "First
goal wins!"
Controlling the action is Eric Cantona, who oversees every three-on-three match
noir that takes place in a huge container ship docked in an unknown harbor.
With Monsieur Cantona at the helm, you can be assured there will be no whining,
no judgment calls, and no mercy.
As an icon of danger and intrigue, the scorpion serves as the symbol for stinging
play. Seen popping up around the world since mid-March, the sinister and segmented
arachnid evokes the speed and venomous strikes that bring victory.
The Teams and Players
Triple Espresso:
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Totti, Nakata, Henry
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The Untouchables:
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Vieira, Scholes, Van
Nistelrooy
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Cerberus:
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Wiltord, Thuram, Davids
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Toros Locos:
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Saviola, Luis Enrique,
Ljungberg
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Os Tornados:
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Figo, Ronaldo, Roberto Carlos
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Funk Seoul Brothers:
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Denilson, Seol, Ronaldinho
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Equipo del Fuego:
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Crespo, Lopez, Mendieta
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Tutto Bene:
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Rosicky, Cannavaro, Ferdinand
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"These players are the personification of everything that Nike football
stands for," says Stefan Olander, Nike Europe's Brand Communication
Director. "They are creative, exciting and innovative when it comes to
finding the single touch needed to score a goal and win a game. They also
represent the spontaneity, joy and skill of the game, and hopefully all those
features come out in Secret Tournament."
Directed by Terry Gilliam, the Secret Tournament commercial comes in three
versions - a three minute, 60 seconds and three x 30-second versions. The action
takes place to the scintillating backdrop of a re-mixed version of the Elvis
Presley song "A Little Less Conversation." It's the first time one of
the King's songs has been remixed.
Football fans everywhere can participate in the Secret Tournament at www.nikefootball.com.
"Step in now or walk out forever," is the challenge each visitor faces.
If they are brave enough to enter, they will find a devastating blend of design
and interactivity: 3D gaming, downloadable posters and commercials, exclusive
commentary from Cantona, the "Mind Cage", and full product information,
all in 12 languages - English, German, Italian, Portuguese (Brazilian and European),
French, Spanish, Chinese, Chinese for Hong Kong, Korean, Japanese.
Agency:
Wieden & Kennedy Amsterdam
Copywriter: Tim Wolfe
Art director: Frank Hahn
Director: Terry Gilliam
Production company: @Radical Media
Behind-the-Scenes
at The Rematch
Click on the
following images to view larger behind-the-scenes pictures.
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